Massimo Vignelli (1931–2014) was born in Milan, Italy. It was there that he first studied art and architecture, until he came to America in 1957. In 1960, together with his wife Lella Vignelli, he established the Vignelli Office of Design and Architecture in Milan. In 1971, they formed Vignelli Associates, and in 1978, Vignelli Designs. His work covered nearly every field of design including advertising, identity, packaging, product, industrial, interior and architectural design. An avid fan of modernism, his work was always very clear and concise with no clutter or unnecessary material.
His first major foray into the field of identity and branding was through Unimark International, which quickly became one of the largest design studios in the world. He designed identities for international corporations including American Airlines, Bloomingdales and Knoll. He favored a clarity in design and was a huge fan of using Helvetica, which can be seen in much of his work.
Source: Design is History —
