Mirror’s Edge Catalyst Controller
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Packaging Design
This project, developed by PDP (now part of Turtle Beach) in partnership with Electronic Arts and DICE, focused on creating the complete packaging system for the Mirror’s Edge Catalyst controller. The scope included the packaging design itself, the controller back-label graphics, the product manual, and a set of CGI marketing visuals. Each asset was crafted to visually anchor the controller and its packaging within the game’s distinctive aesthetic and narrative world, ensuring a cohesive and authentic presentation.
Overview — The goal was to translate the clean, futuristic aesthetic of Mirror’s Edge Catalyst into a compelling physical retail presence. The design needed to mirror the visual language of the City of Glass—minimalist, geometric, and sharply contrasted—while ensuring the product remained clear, inviting, and accessible to consumers.
Design Approach — The design direction focused on a clean, modern aesthetic rooted in the franchise’s established palette—white surfaces, deep blacks, and strategic red accents. Structural lines and geometric layouts were used to reflect the game’s sharp architectural language while maintaining clear hierarchy and readability for retail environments.
Visual Development — As part of the broader scope, CGI visuals were created to position the packaging within environments inspired by the game’s world. Bright surfaces, high contrast lighting, and clean vertical structures evoke the elevated, momentum-driven atmosphere central to the Mirror’s Edge experience. These visuals were designed for marketing use, providing both stylized context and product clarity.
Outcome — The resulting packaging system serves as a cohesive extension of the Mirror’s Edge Catalyst identity. Through refined visual compositions, game-aligned color usage, and immersive CGI imagery, the design positions the controller as a seamless continuation of the game’s visual narrative—delivering a polished, production-ready solution for both retail and promotional applications and broader marketing needs.
Electronic Arts’ Mirror’s Edge franchise is known for its elegant, high-energy, and visually striking aesthetic, blending minimalism design with bold, dynamic movement.
