Mirror’s Edge Catalyst Controller
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Packaging Design
Developed by DICE, the sequel to “Mirror’s Edge”—called “Mirror’s Edge Catalyst”—is a first-person action-adventure platform video game published by Electronic Arts. While the DICE team executed the look of this gaming controller, I was in charge of designing its packaging, manual, and product back label according to their guidelines. The objective was to achieve a consistent branding result.
The packaging reflects the modern, clean, and sleek aesthetics of “Mirror’s Edge Catalyst”. To provide context, I created a series of CGI marketing images inspired by the “City of Glass” from the game.
Many of its architectural aspects and color schemes were translated into detailed high-resolution images that convey the fluid action of the game through visual composition. The goal was to reveal as much visual detail of the packaging as possible while surrounding it with in-game-inspired environments.
Electronic Arts’ Mirror’s Edge franchise is packed with elegant, stylish, and active visuals.
