Backbone One
Mobile gaming platform — Marketing
Backbone × Kojima
Limited Edition Controllers — Marketing
Backbone × Post Malone
Limited Edition Controller — Marketing
Mirror’s Edge Catalyst
Game controller — Marketing
EA Sports FC
Game controller — Concept & Marketing
MARS
Lightgun system — Branding & Marketing
ZX Spectrum Next
8-bit computer — Marketing
/ˈkänˌsept/
Personal Marketing